XMG

Main objectives

Increase awareness, consideration and preference of XMG gaming notebooks among CGN fans.

Insights

CGN teams demand the best from their gear, their systems, and themselves. CGN teams practice, compete, and stream for fans on XMG-based PCs and notebooks.

Idea

#EnablingEsports

How we did it

• Jersey branding, social media branding, office branding.
• Special social media posts and campaigns Content series "XMG Enables Esports" raises awareness about the power and benefits of notebooks
• Product placement & offline touchpoint at CGN Esport Campus in Cologne to make XMG accessible to fans
• Offline activation: Meet & Greet, Beat the Pro

Location Branding & Product Placement

Jersey Branding

XMG enables Esports